Course Creators and Coaches:

Build a List of Ready-to-Buy Leads — Even While You Sleep

You’ve heard it a million times: “Build your email list—it’s the secret to growing your business!” And deep down, you know it’s true. A strong email list is the foundation for consistent sales, loyal customers, and a thriving business.

But the idea of actually building that list? It feels overwhelming. Ads? Business manager? Pixels? It’s a lot to figure out. And if you’re being honest, the thought of spending hours trying to piece it all together sounds exhausting.

What you really want is a system that works for you. A list-building strategy that runs on autopilot, so you can wake up to new ready-to-buy leads coming in every day—even while you’re sleeping. You want to scale your business without all the guesswork, stress, or wasted time.

And that’s exactly what’s possible now.

Introducing….

The Lazy List Launcher

A step-by-step mini-course teaching you exactly how to launch your first list-building campaign with Meta™ ads so you can bring in ready-to-buy leads — even while you sleep.

Not lazy—just smart.

Let’s get one thing straight: this isn’t about being lazy—it’s about being strategic.

The Lazy List Launcher is for business owners who know their time is valuable. Once your campaign is set up, it works for you, growing your list with ready-to-buy leads 24/7 while you focus on the rest of your business (or take a much-deserved nap).

This isn’t just a collection of tips— this is a step-by-step mini-course on how to launch your first list-building campaign on Facebook™ and Instagram™, even if you have zero experience.

Here’s what’s waiting for you inside:

✨ Set up like a pro:

  • How to set up your business manager + ad account (no tech headaches here!)

  • Pixel installation made easy—because tracking your results is non-negotiable.

✨ Create campaigns that convert:

  • The key components of a successful landing page that turns visitors into subscribers.

  • My go-to strategies for building money-making audiences (goodbye wasted budget).

  • How to create scroll-stopping graphics and copy that actually gets clicks.

✨ Launch and optimize with confidence:

  • Tips and tricks for running a kick-butt campaign right out of the gate.

  • How to launch your campaign like a pro (no second-guessing needed).

  • Analyzing your ads: what’s working, what’s not, and how to troubleshoot like a boss.


🎯 BONUS: My exact strategy that grew my client’s list to 56K emails and my own list to 18K—broken down step by step so you can replicate it for your business.

Get all of this for only $37 today!

Broken down into 5-action packed days 🚀

This training is designed to take you step-by-step from complete beginner to confidently launching and managing your first ads campaign. While you can easily complete everything in just a day or two, but we find 5 days is the sweet spot if you want to pace yourself and fully dive into each action-packed section.

Day 1: Ad Policies, Lead Magnets & Landing Pages

Day 2: Setting Up Your Account, Standard Events & Money-Making Audiences

Day 3: Creative That Sells

Day 4: Ready, Set, Launch Your Campaign

Day 5: Analysing, Optimizing, and Troubleshooting Your Ads

The proof is in the pudding.

Here are just a few results I’ve created:

ROAS = Return on Ad Spend

Skincare Subscription Box

$4.1K ad spend > $29K sales
(7 ROAS)

$4.3K ad spend > $19K sales
(4.4+ ROAS)

$4.8K ad spend > $66K sales
(13.6+ ROAS)

Adulting Membership

$1.3K ad spend > $33.7K sales
(25+ ROAS)

Drum & Singing Course

$1K ad spend > $16K sales
(16 ROAS)

$8.2K ad spend > $84K sales
(10 ROAS)

Labs Interpretation Course

$2K ad spend > $13.65K sales
(6.8 ROAS)

The Ads Wiz (my own course!)

$4.2K ad spend > $28.9K sales
(6.84 ROAS)

Abstract Art Courses

Grew email list by 43K emails for an average of $0.86 per lead

And I’m going to teach you EVERYTHING I did to get these results

Hi, I’m Hollie!

With 5 years of experience running ads, I’ve helped many businesses scale their businesses to incredible heights. But here’s the thing—I’m not just an ad manager who sets up campaigns and walks away. I’m an ad strategist who lives and breathes the strategy that drives results.

I focus on building complete systems and strategies that create real, measurable success for my clients.

Here are a few of my favorite wins:

🔥 $8.2K ad spend creating $84K in sales for a course launch

🔥 $150K ad spend turning into $950K in sales for multiple digital products

🔥 $2K ad spend generating $15.4K in sales for another course launch

🔥 $4.8K ad spend generating $66K in sales for a skincare subscription box

Now, I’m on a mission to make my proven strategies more accessible. Through my courses and mentorships, I’m sharing everything I’ve learned to help business owners like you run ads with confidence, scale like never before, and achieve results you didn’t think were possible. Let’s make your success story the next big win!

Learn the exact strategy I used to get results like these!


  • Working with Hollie has been absolutely amazing! My business would not be where it is today if it wasn't for her incredible expertise!

     Since hiring Hollie, my programs have been able to have more impact all over the world and reach new audience members that I wouldn't previously have. The return of investment of over 16x what we used for ad spend and it feels so amazing to have a system that works well and allows my gifts and services to reach an international audience. 


    Thank you Hollie for your expertise and all the heart you put into what you do! If you get a chance to HIRE THIS WOMAN, YOU WILL BE IN AMAZING HANDS!

    Larisa
    Musical Coach & Course Creator

  • "Before working with Hollie, I was feeling super overwhelmed with how to successfully run ads for my business. I knew I needed to run ads to grow my list and attract new customers but I felt like I was throwing money down the drain trying to figure it out on my own. 

    Hollie taught me exactly what I needed to know to run my own Facebook ads without wasting my money. She explained the technical aspects of it, gave best practices, covered copy and creative, and has even set up audiences so I can jump right in! I feel like I FINALLY UNDERSTAND FACEBOOK ADS and will be able to do them successfully.

    I'M SO GRATEFUL I INVESTED IN THIS INTENSIVE... It was WORTH. EVERY. PENNY. and I can't recommend Hollie enough!

    Kelly
    Affiliate Coach & Course Creator

  • Spending a VIP day with Hollie was an very valuable experience for my budding organization Weaving Remembrance! She truly demystified the world of ads for myself and my team with her expertise. I felt that she was able to help bring clarity and focus to the heart of our offerings while creating simple, actionable steps for our goals.

    Moreover, after the VIP day, our team now has the tools and confidence to make successful ads on our own. Hollie’s approach is thoughtful and intuitive, and her support with ads was essential as we continue to share our meaningful work with the wider world.

    - Hanna Leigh, Weaving Remembrance

    Hanna Leigh and her team worked on a VIP day with us and within 1 week of our call, they had over 900 leads for $1.71 per email

  • "Before meeting Hollie, I absolutely muddled through trying to figure out Facebook ads; and how to advertise my courses and grow my email list. And I was really finding it quite difficult.

    When I met Hollie she provided incredible clarity on a whole host of tools I hadn't been aware of. 

    In the course of 3 months, I went from barely breaking even with an audience of just over 1K, to now an audience of over 10K and making a profit.

    Hollie has been truly an indispensable part of my business and I would recommend her to anyone and everyone that feels they need guidance, clarity and some help setting your business on a path to success!"​

    - Lisa M, Course Creator & Art Teacher

    We have grown Lisa's email list by 43K emails for an average of $0.86 per lead.

  • "Right out of the gate, working with Hollie was different!

    She had AMAZING SYSTEMS in place which made for a smooth transition into working together, further giving me confidence in choosing her.

    Hollie didn't just get the ads done and ran. She loved HELPING ME WITH MY STRATEGY to help make for a HIGHER CONVERTING LAUNCH (further helping me get better results) and was honest with me about expectations each step of the way.

    Hollie is honest, organized, strategic, and a true professional; she has been a joy to work with. I CANNOT RECOMMEND HER ENOUGH!"

    Renee
    Business Coach & Course Creator

  • Working with Hollie & Company was an absolute pleasure!  Starting a Google Ads campaign was completely foreign to us, but Hollie and her team made the entire process seamless, and certainly less daunting than us handling on our own.  Hollie and her team are great communicators and are constantly touching base to ensure that things are moving in a positive direction.  By working with Hollie & Company, Frontline was able to tap into external sales that were not available to us previously.  Would highly recommend Hollie & Company to anyone who is looking to boost sales with an online ads campaign!

    - Jonah, Vice President of Frontline Carrier Systems

    When we started working with Jonah and his team, they only had 1 cold lead in 10 years and solely worked on referral. After 7 months, we brought in over 300 request-a-quote leads.

Join my raving students!

These screenshots are from students of both my free and paid ads trainings over the years

Got questions? We’ve got answers!

  • Nope! Zero. Nada. This course is designed to take you from absolutely no knowlege to confidently running your first list-building campaign. I’ll teach you everything step by step, so even if you’ve never opened ad manager, you’ll be ready to launch.

  • Absolutely not. You can start with as little as a few dollars a day. I’ll show you how to maximize your budget—no matter how small—so you can see results without breaking the bank.

  • Here is what you’ll need to succeed

    ✅ A Facebook account

    ✅ An ad budget (even just a few dollars a day)

    ✅ A Canva account (free or paid)

    ✅ A computer or laptop

    ✅ A willingness to follow a proven plan

  • Immediately! You have instant access to the course and can dive right in.

  • This is the exact strategy I used to grow my client’s list to 56,000 subscribers and my own list to 18,000. It’s been tested, proven, and tailored for beginners, so yes—it works!

  • I’ve got you! The course includes detailed, easy-to-follow lessons, and I cover common troubleshooting tips to keep you moving forward. If you want even more support; we have a 6-week comprehensive ads course, mentorship, and consulting available! We will have links inside the course for you to sign up for at any time.

  • Great question! If you want to take your skills to the next level, I’ve got you covered. My comprehensive course, DIY Your Digital, teaches you EVERYTHING you need to know to successfully run ads as a business owner. It’s self-paced (most people complete it in 6 weeks) and packed with advanced strategies to help you scale.

  • We’ve got you covered! If you’re looking for a trusted team to take over and handle your ads for you, visit Hollie & Company. We specialize in running ads that scale businesses while taking the stress off your plate.

  • Due to the nature of this being an instant-access informational product, no we do not offer refunds and all sales are final.

© Hollie & Company | Terms & Conditions | Privacy Policy

Disclaimer: Hollie & Company makes no guarantees regarding income, results, or success of any kind. Any earnings, case studies, or performance examples provided are for illustrative purposes only and do not represent a promise or typical outcome. Your results will vary and depend entirely on your own effort, actions, experience, business model, and market conditions—including but not limited to advertising costs, industry changes, algorithm updates, economic shifts, or any other event outside control. By using this site or purchasing any product, course, or service, you acknowledge and agree that Hollie & Company is not responsible for your outcomes, and you assume full responsibility for your personal and business results.