COURSE CREATORS, COACHES & BIZ OWNERS:

Scale your business with Meta™ ads — without the agency-priced investment

You’ve been watching other entrepreneurs hitting those crazy income months, and you keep thinking, when is it my turn?

You’ve got the offer. You’ve got the passion. You’ve poured hours, months, even years into your business, your brand, your content. You’ve shown up, launched, pivoted, built new things, grown an audience, and given it your all.

But something still isn’t clicking.

You know you’re ready for more.

More growth. More income. More consistency. More proof that this path you’re on is going to get your business where you want it to be.

You want to hit those big income months and know it wasn’t a one-off lucky sale month. You want new dream clients buying from you on autopilot. You want your hard work to finally turn into big results, not just "decent engagement."

So you’ve decided that ads are your next move. But the idea of hiring an ad agency has you clutching your wallet. You’re looking at $2K–$5K minimum a month just for fees — not to mention the thousands of dollars in ad spend.

That’s a huge risk, especially when you're not sure what’s going to work. You don’t want to jump into the middle of the ocean with no lifejacket before you’ve even swum in shallow water. You want a middle… So you decide to DIY your ads.

But trying to piece together advice from 25 different YouTube videos? Exhausting.

You WANT a proven system for running Meta ads that works.

You WANT to confidently grow your audience and make sales without feeling like you’re gambling every time you launch.

You WANT control over your growth — without relying on working 24/7 in your business, constant content making, or the algorithm gods.

That’s where DIY Your Digital comes in — because you deserve to grow without guessing — and without paying agency-level prices just to get started.

Introducing….

DIY Your Digital

Your proven roadmap to profitable Meta™ ads — without the agency price tag.

A 6-week course that shows you exactly how to confidently grow your list, bring in sales, and run ads with a strategy that actually works

The proof is in the pudding.

Here are just a few results I’ve created:

ROAS = Return on Ad Spend

Skincare Subscription Box

$4.1K ad spend > $29K sales
(7 ROAS)

$4.3K ad spend > $19K sales
(4.4+ ROAS)

$4.8K ad spend > $66K sales
(13.6+ ROAS)

Adulting Membership

$1.3K ad spend > $33.7K sales
(25+ ROAS)

Drum & Singing Course

$1K ad spend > $16K sales
(16 ROAS)

$8.2K ad spend > $84K sales
(10 ROAS)

Labs Interpretation Course

$2K ad spend > $13.65K sales
(6.8 ROAS)

The Ads Wiz (my own course!)

$4.2K ad spend > $28.9K sales
(6.84 ROAS)

Abstract Art Courses

Grew email list by 43K emails for an average of $0.86 per lead

And I’m going to teach you EVERYTHING I did to get these results

What you’ll be learning

Week one we cover the basics of getting your accounts up. This week you'll learn:
Basic Ad Manager setup:
- Set up a business manager
- Set up ad accounts
- Facebook ad policies
Pixels
- What is a pixel
- Do you need to set up a pixel even if you aren't running ads yet?
- How to install the pixel
Week two we set the foundations for your ads. Before you run ads, you need to have a solid sales funnel in place. This week we will dive into the types of sales funnels and the elements you need in place for each funnel:
Sales Funnels
- What's a sales funnel
- Elements of a sales funnel
- The sales funnels I use the most for digital products and coaches
- Optimizing your sales funnel for ads
Best practices for digital products + coaches
Best practices for local businesses
Week three we cover how to make amazing graphics and copy that SELLS. Creating great copy and creative can be daunting, but it doesn't have to with this week's training.
- Creating graphics that wow
- Creating higher-converting copy
- How to get your creative juices flowing for your ads

Week four we cover standard events, custom conversions and how to create kick-butt audiences that truly make the difference on how to make more $$$ with your campaigns.
Events
- How to set up standard events + custom conversions
Audiences
- Types of audiences and how to set them up
- Cold audience mining to make for higher converting ads
Week five we go over the types of campaigns and how to set them up. You will be taught every single step involved in each campaign and how to make sure they are best optimized!
- The ad hierarchy
- The types of ad campaigns and which you would choose them according to your campaign goals
- A step-by-step guide on how to set up each campaign
- Best practices for how to keep in good standing with Facebook when submitting campaigns
Week six is how to understand the performance of your ads, how to troubleshoot any problem that arises, and how to scale your ads up.
- Understanding key performance indicators
- How to troubleshoot lacking KPIs
- How to troubleshoot a disabled account
- How to troubleshoot a rejected ad
- How to deal with "learning-limited"
- And many other moments to help you troubleshoot!
- How to scale your ad campaign

I'M IN!

My business would not be where it is today if it wasn't for her incredible expertise!

Since hiring Hollie, my programs have been able to have more impact all over the world and reach new audience members that I wouldn't previously have. The RETURN OF INVESTMENT OF OVER 16X what we used for ad spend and it feels so amazing to have a system that works well and allows my gifts and services to reach an international audience.

Thank you Hollie for your expertise and all the heart you put into what you do! If you get a chance to HIRE THIS WOMAN, YOU WILL BE IN AMAZING HANDS!

Larisa
Musical Coach & Course Creator

HARD TRUTH:

Ads aren’t the problem. You are.

I hear people say this all the time: “ads are expensive,” “ads don’t work.” But you know what’s really costing them?

Guessing and trial-and-error.

Trying to run Meta ads without a real strategy isn’t bold — it’s reckless. And frankly, it’s like throwing money into a dumpster fire for funsies.

This isn’t like baking your own cake or DIYing a backyard wedding to save a few bucks.

We’re talking about burning through thousands of dollars trying to “figure it out” with outdated YouTube tutorials and reel tips that lack context.

If you’ve spent money on ads and have no idea what worked (or didn’t), that’s not strategy — that’s donating to Meta’s empire.

And there’s no shame in it. Almost everyone I know (including me, pre-ad manager life!) has boosted a post or tested ads blindly before realizing just how complex it really is.

But when you DIY without understanding the structure, the funnel, the creative, the targeting, or the data… you’re not just wasting money — you’re also wasting time, leads, and growth.

And hey, even a broken clock is right twice a day. So sure — you might get lucky.

But luck isn’t a strategy, and it’s definitely not sustainable.

That “trial-and-error” approach? It’s likely costing you way more than a one-time investment in learning to do it right.

Here’s the part most people don’t want to hear: When I hear “ads don’t work,” I immediately think — they didn’t know what they were doing. Or they hired someone who didn’t.

This isn’t a slot machine where you insert $500 and it spits out $50K. If it were that easy, we’d all be rolling in cash — and I wouldn’t need to sell this course.

So here’s what you really need to understand about running ads:

You need to understand Meta ads beyond just wanting leads or sales. The platform isn’t a vending machine — you can’t press “buy” and expect revenue without knowing what’s behind it.
Ads don’t work alone. It’s ads, sales funnels, and strategy. If one is missing or weak, everything falls apart. That’s why you’ve likely felt like they “didn’t work” — because they weren’t set up to.
If you’re just boosting posts or copying what you saw on Instagram — you’re guessing. And that kind of guessing gets expensive real fast.

The truth? It’s not that Meta ads don’t work. It’s that most people haven’t been taught how to use them in a way that actually drives results.

Let’s put it into perspective

These numbers are based on a B2C example. Benchmarks will vary depending on your industry. for B2B, your cost per lead (CPL) is typically higher (think $3–$15 per lead), but so is the price of your offer.

And to be transparent: the difference in conversion rates here isn’t random. If you’re guessing your way through ads with trial-and-error, chances are your sales funnel isn’t optimized — for ads or for sales.It’s entirely possible to get the same conversion rate in both scenarios, but if you did, you’d still be looking at a $17.5K difference — from the same exact ad spend.

🚫
Trial-and-Error

$8

$1,000

125 email sign-ups

1% (1 sale)

$1,000

Breaking even (a loss if you count your time and effort)

Cost per lead

Offer price

$1,000 ad spend =

Conversion rate

Revenue

Return

✅
DIY with Step-By-Step Guidance and Support

$2

$1,000

1000 email sign-ups

2% (20 sales)

$20,000

20x your spend and a stacked email list

Cost per lead

Offer price

$1,000 ad spend =

Conversion rate

Revenue

Return

Let’s Recap:

Exact same ad spend. Exact same offer. One brings in $1K. The other brings in $20K.

The difference? Strategy — and $19K.

And let’s be significantly more conservative for a second… Even if you only made 2.5x your return instead of $20K — that’s still a massive difference from $1K.

That’s a big difference from just ONE campaign. Imagine multiple campaigns over multiple years.

Trial-and-error isn’t business budget savvy. It’s costly. Quietly. Repeatedly. And draining, both mentally and financially.

Strategy doesn’t cost you. It pays you — one campaign at a time.

So let me ask you: What’s really more expensive? Spending once to learn how to do it right — or staying stuck in lukewarm, inconsistent results… forever?

Join my raving students and clients!

These screenshots are from students of both my free and paid ads trainings

Spending a VIP day with Hollie was an very valuable experience for my budding organization Weaving Remembrance! She truly demystified the world of ads for myself and my team with her expertise. I felt that she was able to help bring clarity and focus to the heart of our offerings while creating simple, actionable steps for our goals. Moreover, after the VIP day, our team now has the tools and confidence to make successful ads on our own. Hollie’s approach is thoughtful and intuitive, and her support with ads was essential as we continue to share our meaningful work with the wider world.

- Hanna Leigh, Weaving Remembrance

Hanna Leigh and her team worked on a VIP day with us and within 1 week of our call, they had over 900 leads for $1.71 per email

Choose your investment

Please note: the prices below are for only 1 team member, if you’d like to bring on more than one team member for this, please email hello@hollieandcompany with the number of team members and we’ll provide you with a discount and custom quote.

$997

SELF-STUDY

This is for: business owners looking to learn on a budget

6 weeks of ad training
All bonus trainings
Access to all future course updates
Does not include calls and FB group

SIGN ME UP

Popular

$1497

COURSE + SUPPORT

This is for: business owners looking to learn ads with support to nail their goals

6-month & 12-month payment plans available
Get $360 off when you pay in full!
6 weeks of ad training
All bonus trainings
Access to all future course updates
Includes all future group calls
Private Facebook support group

SIGN ME UP

$5497

6-MONTH MENTORSHIP

This is for: business owners wanting to run ads but have 1:1 support from a team of ad experts to give them the best chance of success, without the done-for-you price tag

6-month payment plan available
Get $750 off when you pay in full!
6 weeks of ad training
All bonus trainings
Access to all future course updates
Include all future group calls
Private Facebook support group
2 x Monthly one-to-one calls where we deep dive into what you’re learning, and what campaigns you’re running and identify any gaps we can help you fill to be more successful in both your learning and campaign results!
Optional add-on:
Private Slack channel for 6 months where you can voice notes and message us with your questions about all things ads, have us review your campaigns, give feedback on creatives, troubleshoot any issues, and more to set you up for success with all of your campaigns!

SIGN ME UP

What makes DIY Your Digital different?

No more second-guessing every move

Not sure where to start? Or burned from trying before? You’ll walk away knowing exactly what works — no more confusion, no more spiraling, no more guessing. Just ads that make sense (and make sales).

Lifetime access to all updates

Meta™ ads are always changing. Get access to all future updates!

Private Facebook™ Community

not included in self-study

Being an entrepreneur can be a lonely journey — but not here. You’ll tap into a community that truly gets it: the highs, the lows, and everything in between. This is your space for support, strategy, and celebrating wins.

Access to all future intake calls

not included in self-study

Every time a new intake opens, you’re invited to join all calls! From ad updates to refreshers, Q&As to mindset boosts — you’ll stay on your game, round after round.

Funnel strategy that actually sells

Successful ads are SO much more than just ads. We cut straight to what works. You’ll learn which sales funnel is best for your offer, what elements it needs, and how to tweak it so your ads lead to conversions (not crickets).

We help you become a true expert

You won’t just feel more confident — you’ll be the person who knows what they’re doing. No more winging it. No more crossing your fingers. You’ll have real strategy, real skills, and real results.

Exclusive behind-the-scenes insights on successful launches

There’s nothing more frustrating than being taught a skill only to be left high and dry to figure out the rest of what actually goes into being successful. That’s not how we do things here. You’ll see exactly how I run launches — from strategy to execution — so nothing’s left to guesswork.

Have all you need to run your campaigns

Get everything I use for my ad campaigns in our bonus trainings. You’ll receive the full back-end of how I run ads — campaign workflows, my exact planning process, how I do launch debriefs... the exact stuff I use every day. No fluff. No filler. Just what works.

I feel like I FINALLY UNDERSTAND FACEBOOK ADS and will be able to do them successfully.

I'M SO GRATEFUL I INVESTED IN THIS INTENSIVE... It was WORTH. EVERY. PENNY. and I can't recommend Hollie enough!

Kelly
Affliate Coach & Course Creator

"Before meeting Hollie, I absolutely muddled through trying to figure out Facebook ads; and how to advertise my courses and grow my email list. And I was really finding it quite difficult.

When I met Hollie she provided incredible clarity on a whole host of tools I hadn't been aware of.

In the course of 3 months, I went from barely breaking even with an audience of just over 1K, to now an audience of over 10K and making a profit.

Hollie has been truly an indispensable part of my business and I would recommend her to anyone and everyone that feels they need guidance, clarity and some help setting your business on a path to success!"

- Lisa M, Course Creator & Art Teacher

We have grown Lisa's email list by 43K emails for an average of $0.86 per lead.

Got questions? We’ve got answers!

Still not sure if it’s right for you? DM me on Instagram @hollieandcompany or email hello@hollieandcompany.com — I’ll point you in the right direction, even if this isn’t it.

Nope! Zero. Nada. You don’t need any experience. This course takes you from “what even is ad strategy?” to confidently building and running campaigns that convert. I walk you through everything step by step — so even if you’ve never touched Ads Manager, you’ll know exactly what to do (and why you’re doing it).
Absolutely. DIY Your Digital doesn’t just teach you how to run ads — it teaches you what makes them work. We break down your funnel, your targeting, and your creative so everything clicks into place. If you've dabbled but never scaled? This is for you.
Absolutely not. You can start with as little as a few dollars a day. I’ll show you how to maximize your budget—no matter how small—so you can see results without breaking the bank.
Immediately! You have instant access to the course and can dive right in.
You could binge it in a week (go you), but it’s structured to be completed over 6 weeks. Each week builds on the next, so by the end you’re not just learning ads—you’re running them with strategy and confidence.

Being entirely honest, learning the ins and outs of ads is no easy feat. It takes time to not only learn it, but to take it in, practice, and truly feel confident. So take your time with this! 6-7 weeks is your most realistic timeline without being too overwhelmed.
Here is what you’ll need to succeed
✅ A Facebook account
✅ An ad budget (even just a few dollars a day)
✅ A Canva account (free or paid)
✅ A computer or laptop
✅ A willingness to follow a proven plan

I’ve got you! There will be a private FB group and Q+A calls where you can ask questions, get feedback, and stay supported.

*Not included in self-study*
Great question! The Lazy List Launcher is a quick-win mini course that gets your first email list-building campaign up and running—fast.

DIY Your Digital is the full strategy. It takes you through every step to run profitable ad campaigns—from offer clarity to funnel setup to writing ads that actually convert. It’s not just about launching an ad—it’s about understanding how to make ads work for your business, over and over again.
We’ve got you covered! If you’re looking for a trusted team to take over and handle your ads for you, visit Hollie & Company. We specialize in running ads that scale businesses while taking the stress off your plate.
Due to the nature of this being an instant-access informational product, no we do not offer refunds and all sales are final.
Still not sure if this course is right for you? DM me on Instagram @hollieandcompany or email hello@hollieandcompany.com — I’ll point you in the right direction, even if this isn’t it.

I'M IN!

"Right out of the gate, working with Hollie was different!

She had amazing systems in place which made for a smooth transition into working together, further giving me confidence in choosing her.

Hollie didn't just get the ads done and ran. She loved helping me with my strategy to help make for a higher converting launch (further helping me get better results) and was honest with me about expectations each step of the way.

Hollie is honest, organized, strategic, and a true professional; she has been a joy to work with. I CANNOT RECOMMEND HER ENOUGH!"

Renee
Business Coach & Course Creator

Working with Hollie & Company was an absolute pleasure! Starting a Google Ads campaign was completely foreign to us, but Hollie and her team made the entire process seamless, and certainly less daunting than us handling on our own. Hollie and her team are great communicators and are constantly touching base to ensure that things are moving in a positive direction.

By working with Hollie & Company, Frontline was able to tap into external sales that were not available to us previously. Would highly recommend Hollie & Company to anyone who is looking to boost sales with an online ads campaign!

- Jonah, Vice President of Frontline Carrier Systems

When we started working with Jonah and his team, they only had 1 cold lead in 10 years and solely worked on referral. After 7 months, we brought in over 300 request-a-quote leads.

Choose your investment

Please note: the prices below are for only 1 team member, if you’d like to bring on more than one team member for this, please email hello@hollieandcompany with the number of team members and we’ll provide you with a discount and custom quote.