WEEK 1: BACK TO BASICS

Week one ​we cover the basics of setting up the accounts you need to start ads, what you need to have in place before running ads, and optimising your funnel elements

What you need to have in place for successful ads

  • When is it time to start running

  • What is a sales funnel and what do you need in place at each stage of the funnel

  • Optimizing your sale funnel elements for ads

Basic Ad Manager set-up 

  • Set up a business manager

  • Set up ad accounts

  • Facebook ad policies