WEEK 1: BACK TO BASICS
Week one we cover the basics of setting up the accounts you need to start ads, what you need to have in place before running ads, and optimising your funnel elements
What you need to have in place for successful ads
When is it time to start running
What is a sales funnel and what do you need in place at each stage of the funnel
Optimizing your sale funnel elements for ads
Basic Ad Manager set-up
Set up a business manager
Set up ad accounts
Facebook ad policies